“A ton of high-end designer makeup was selling on the platform in a country that’s very focused on hygiene,” explains Lee. She points to the popularity of Mercari in Japan as proof. Oftentimes, it’s about the power of the brand name, notes Karen Lee, founder of Glou, an online beauty marketplace. It’s no surprise that Chanel, Dior, and Lancome are the top-selling makeup brands on Poshmark.įor many, beauty isn’t just about the performance of a product. “I love finding luxury products in unused condition for a steep discount,” says Burnett. One shopper, Nicole Burnett, told me that she visits secondhand sites every single day to look for designer beauty inventory. “You can level up the brands you can afford when you buy them used,” says Madeline Cronin Aaronson, brand director at ThredUp. Just like with fashion, there’s a demand for luxury goods, and buying beauty secondhand is an easy way to save money on designer names. Getty Images Who’s driving the secondhand beauty movement? (And that eye could be wearing secondhand eyeshadow for all I know.) In other words, if buying a lipstick from a stranger on the internet sounds like a wild thing to do today, future you-the you just a few months from now-might not bat an eye. According to a recent report from Mercari, a global marketplace for all kinds of secondhand products, beauty was in the top five fastest-growing resale categories last year, and it is projected to grow 126 percent by 2031. For many, the idea of selling the foundation sitting in the bottom of your drawer that’s a few shades off or purchasing a pre-owned designer fragrance is cringy, maybe even a little bit gross.īut the experts I spoke to for this story insist that beauty’s secondhand boom is already underway, and “rehoming” retailers are going so far as to bet it’ll be the Next Big Thing in the e-commerce space. Makeup, moisturizers, perfume, and shampoo are considered personal care products-emphasis on the word personal. Even as shoppers have grown increasingly conscious of sustainability and climate change and the impact their consumption habits have on the environment, people have been slow to carry those values over from their closets to their vanities. If you find a beauty product that you bought secondhand, you’re in the minority…but not for long.įor years, the multibillion-dollar beauty industry has been completely removed from the secondhand market. Okay, now shuffle over and take a look at what’s inside your medicine cabinet or under your bathroom sink. According to an annual report conducted by ThredUp (one of the world’s largest online thrift stores for apparel, shoes, and accessories), 52 percent of Americans have shopped for secondhand clothing in the past 12 months and 1 in 3 have actually made a purchase. If you’ve got something in there that’s secondhand or thrifted, congrats! You’re in the majority. Stop what you’re doing and take a look in your closet real quick.
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